Learn How Color Can Drive Sales
How To Get The Most Out of Your Visuals With Color
Whether you’re creating an image for your blog, social media, store signage, or a postcard, you want to get the MOST bang out of your visuals – literally. Creating good content is important, but it takes time. One proven way to get more out of your visuals is with color. Color psychology is based on scientific studies and historical statistics that analyze how color makes us feel . Those feelings can affect our mood and ultimately persuade us to act. Whether it is to buy a product,
sign up for an event, or appeal to our emotions. Some colors have even been shown to have physical effects on people – raising blood pressure, lowering anxiety, and if we’re lucky – making the hair on our arms stand up. The use of color is not an exact science. This is because color is influenced by several factors including culture, region, and personal experience.
Another reason is that some colors have been shown to have more than one affect, and they can sometimes seem contradictory. For example, Red can mean danger, power, and anger, but it is also associated with warmth and passion. Warmth and anger in terms of emotions are practically on opposite sides of the spectrum. But studies show that red increase your heart rate and blood pressure, which translates into excitement and who wouldn’t want people to get excited about their product.This is why many famous brands have chosen red in their logo or packaging including Target, Coke, Red Bull, Virgin Airlines, Band-aid, Levis, ESPN, Cannon and let’s not forget the all too sought after red bottom shoe from designer Christian Louboutin. With a little research, you can tap into the power that color has as an emotion driver to get the most out of your visuals. We have provided a valuable resource here that you can use as a reference. It gives you the characteristics, emotions, business use and target industries that are commonly associated with the main colors of the spectrum.
Besides psychology, other things you should consider are your geographic region, your target customer and their cultural background, the tone of your brand, and the message itself. Maybe your business is located in an area with a large team sport following, that means using the team colors may be a smart choice. Is there a high concentration of a certain ethnic group, religion, or culture where a particular color could hold valuable meaning? As an established business, you should look at what colors have historically done well for you – the ones your customers seem to gravitate toward. You also want to take into consideration your own personal view on color. Your brand is a reflection of you, and if you choose a color based solely on science and not on your own personal perspective, you may find it difficult to project your message or promote your style, which can work against you. Remember, your business is your brand – it is not just a place that “sells” brands. So your brand should have a face – one that you are proud of and is a reflection of you. Get your comprehensive color reference guide, and learn how you can emotionally connect with your audience today.
P.S. Here are some additional tidbits of information regarding color and business…
- 95% of businesses use only 1 or 2 colors for their brand
- Blue is the top used color of world famous brands, followed by Red, Black, and Yellow
- Green is the easiest for the eye to process
- 84.7% of people cite color as a primary reason for making a purchase
- Advertisements in color get read 42% more than black & white
- Blue is the least appetizing, so food businesses should avoid blue
- Research shows that people relate foods in a pink box as tasting better
- Red stimulates the appetite and passion.